Fairphone 5 launch - Fairphone


“The most sustainable phone is the one you already own.”

Together with Higuita we created this vibrant campaign for an even more vibrant company. A campaign to introduce a game changer: The Fairphone 5.

Since 2013, Fairphone is on a mission to create a more sustainable and ethical smartphone. The modular, repairable Fairphone 5 champions longer-lasting design, fair materials, good working conditions, and the reduction of e-waste. We set out to help them change the entire electronics industry to do better.

With their new flagship phone, Fairphone aims to be a serious contender for those seeking a premium device. When Ruben Faber bought his first Fairphone years ago he was so stoked, he couldn’t stop talking about it. Inspired by his enthusiasm we came up with this script. The biggest challenge was to come up with a good reason to buy the Fairphone 5, because their statement is that the most sustainable phone is the one you already own. Echooooooooo!


Client// Fairphone
Agency// Higuita
Creatie// Joost Leek & Niek Eijsbouts
Script// rubenpaulruben x @higuita.amsterdam

Regie// rubenpaulruben
Producer & 1st// Yanna Panagopoulods
Producer on set// Jonne Kets
DP// Youp Kruijsdijk
AC// Max Franken
Steadicam// Leen Thijsse
Gaffer// Christian van Marle aka Lightingjesus
Best Boy// Milan Tomasz
Belichter// Gino Wouters
Art director// Joardy Tummers
Set dresser// Daylène Kroon
Set dresser// Nina van Haren
Sound// Sjoerd Kats
HMUA// Minx
Styling// Carlynn Armour
Locatie// Ewout Hop
PA// Cora Hovet
Edit// Stan Vriend
Motion design// Lyzanne Jonker
Design// @eplaneix
Rockstar colorist// Roman Strijbos @Het Kleurlokaal
Muziek// Bram Kniest
Post sound// REC sound